SONE relations, LLC
startup + corporate diplomacy
public affairs + communications + business development consultancy
Expectation is the root of all heartache.William Shakespeare
If you look through history all the big changes in society have been started by people at the grassroots level. No system change can come without pressure from large groups of individuals.Greta Thunberg
It takes 20 years to build a reputation and five minutes to ruin it.Benjamin Franklin
We didn’t take a broad enough view of our responsibility and that was a big mistake.Mark Zuckerberg, Facebook
All stakeholders must participate in the gains and losses of any particular situation.Christine Lagarde, European Central Bank
I think whenever there’s something that affects the public good, then there does need to be some form of public oversight.Elon Musk, Entrepreneur
We must create more effective interfaces with innovations across the whole of society; rethink how policies are designed; change how intellectual property regimes are governed; and use R&D to distribute intelligence across academia, government, business and civil society. This means restoring public purpose in policies so that they are aimed at creating tangible benefits for citizens and setting goals that matter to people–driven by public-interest considerations rather than profit.Mariana Mazzucato, Economist
Risk management is a more realistic term than safety. It implies that hazards are even-present, that they must be identified, analyzed, evaluated and controlled or rationally accepted.Jerome F. Lederer, NASA
Nothing in life is to be feared, it is only to be understood. Now is the time to understand more, so that we may fear less.Marie Curie, Nobel Prize Winner
One thing that makes it possible to be an optimist is if you have a contingency plan for when all hell breaks loose.Randy Pausch, Computer Scientist
Not everything needs changing. Some things need protecting. And that can be just as important, challenging and rewarding as changing the world.Mary Barra, General Motors
In times of change the greater danger is to act with yesterday’s logic.Peter Drucker, Economist
If you attack the problem right, you’ll get the answer.Katherine Johnson, Mathematician
It is not the strongest species that survive nor the most intelligent, but the ones most responsive to change.Charles Darwin
I see tech as… a force that is changing pretty much all parts of our society.Susan Wojcicki, YouTube
It is not good enough to do what the law says. We need to be in the forefront of these [social responsibility] issues.Anders Dahlyig, IKEA
Real integrity is doing the right thing, knowing that nobody’s going to know whether you did it or not.Oprah Winfrey
Businesses must reconnect company success with social progress. Shared value is not social responsibility, philanthropy, or even sustainability, but a new way to achieve economic success.Michael Porter, Economist
In my view the successful companies of the future will be those that integrate business and employees’ personal values. The best people want to do work that contributes to society with a company whose values they share, where their actions count and their views matter.Jeroen van der Veer, Shell
Companies that are breaking the mold are moving beyond corporate social responsibility to social innovation. These companies are the vanguard of the new paradigm.Rosabeth Moss Kantner, Harvard Business Review
The SONE relations GmbH puts (digital) business models, portfolios, products and services, agents and relevant business transactions of your company on the social test bench. It is therefore being evaluated whether the relevant public – representatives of (social) media, NGOs and associations, politicians and regulators, scientists and culture professionalists for instance – would issue the license to operate.
SONE relations points out which regulatory projects, social upheavals and fragmentations, publishing activity – from quality media to data journalism to publications from activists – can become a crisis or a stroke of luck for a cooperation.
SONE relations for this purpose evaluates the broader corporate ecosystem, very concretely inter alia civil society and net communities, non-governmental organizations, media, politics, authorization and surveillance authorities as well as associations – all of this in the respective relevant international, national and local framework. If meaningful, also the scientific community and educational institutions, the tech scene, culture and religious groups are being reflected.
On those grounds, SONE relations makes recommendations for meaningful strategic adaptations, for necessary structural provisions in the organization or external backing solutions as safety net as well as for concrete public affairs and corporate communications measures.
what we do
- issues management / media monitoring
- regulatory affairs
- governmental relations / lobbying
- change management
- public / media relations
- investor relations
- scientific relations
- crisis management
- litigation communication
SONE relations helps organizations to sharpen their consciousness about their societal ecosystem. It especially supports startups, who want to optimize their business fundamentals with regards to societal expectations, and companies, wishing to target additional stakeholders next to customers and shareholders in expansion or transformation processes.
SONE relations in addition supports business angels and investors, who want to get beyond the mere business metrics before acquiring companies or shares
Sone is the unit of loudness. Loudness is a subjective characteristic of a sound (Britannica).
The subjective judgments of the different stakeholder groups, the loudness in the articulation of their representatives and the opportunities and risks that result from it, can be estimated with the assessment standards of public affairs and corporate communications and managed with its instruments. At SONE relations, the strategies and tactics are summarized under the term “corporate diplomacy”.
An inventory of the societal localization as well as the entrepreneurial opportunities and risks that can be derived from this is useful at key milestones of an enterprise: When being founded and prior to new financing stages in the case of startups; ahead of expansions, entrepreneurial realignment and acquisitions within established companies.
SONE relations was founded at the beginning of 2019 by Claudia Oeking as a platform for startup and corporate diplomacy. SONE relations is a public affairs, communications and business development consultancy firm supporting startups and established corporates with the right set-up to address opportunities and risks in the broader societal ecosystem.
Claudia Oeking is a radio journalist and has studied business administration. She has spent her entire professional life at the interface of the public, media, politics and economy.
She has led the editorial team in a regional studio of a radio station, worked in the States press department in the Chancellery of the German Southwest and was responsible for public relations and communications in the nuclear sector of the energy company EnBW Energie Baden-Württemberg AG, accompanied the management of dealing with the Fukushima disaster.
Since 2013 she has held managerial positions in the political and communications functions of various affiliates and at the headquarters of the leading international tobacco company Philip Morris International. At the moment she is accompanying the transformation of the corporation as Director External Affairs of Philip Morris Germany, responsible for the public affairs and regulation unit as well as corporate communications, sustainability and corporate responsibility.
The responsibility of the economy for the free-democratic basic order is of specific concern to her. She proclaims it under the term ‘Corporate Democratic Responsibility’. Next to that, Claudia Oeking is driving diversity and inclusion in society and the economy, for instance as advisory board member of BeyondGenderAgenda.
SONE relations GmbH
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